When it comes to hiring your marketing team, it can be overwhelming to choose between different types of marketers. In fact, many founders attempt to find a marketer that can do it all. While that is one strategy, inevitably it becomes clear that a sole multifunctional marketer will need significant money in consultants to assist them in fulfilling the entire scope of marketing.

A better approach

Depending on your business goals, you may need to focus on generating awareness, converting leads into sales, or nurturing relationships with current customers. This means companies need to understand the differences between an awareness marketer, a product marketer, a sales enablement marketer, and a lead generation marketer, and which one you should hire for your business needs.

Marketing that Generates Awareness 

If your business needs to increase brand awareness and attract new customers, then a marketer specializing in generating awareness would be the best choice. This type of marketer focuses on creating and executing campaigns to reach a wide audience, through various channels like social media, email, events, and public relations.

A marketer with experience in generating awareness can help you build a strong brand image, improve your online presence, and increase your reach. They can help you develop and execute campaigns that are tailored to your target audience and optimize your content to increase engagement and drive traffic to your website.

Product Marketer 

A product marketer is responsible for understanding the features and benefits of your product and creating messaging that resonates with your target audience. They work closely with the product team to identify key differentiators, develop positioning and messaging, and create content that helps customers understand the value of your product.

A product marketer can help you launch new products, improve product adoption, and increase customer loyalty. They can also work closely with the sales team to provide training and support, and with the awareness team to ensure that the messaging is consistent across all channels.

Sales Enablement Marketer 

If your business needs to focus on converting leads into sales, then a sales enablement marketer is the right choice. This type of marketer focuses on providing the sales team with the tools and resources they need to close deals, by creating sales collateral, presentations, and training materials.

A sales enablement marketer can help you improve the sales process, shorten the sales cycle, and increase revenue. They can also work closely with the product and awareness teams to ensure that the sales team has the right messaging and product information to effectively communicate with potential customers.

Lead Generation Marketer 

If your business needs to focus on generating more leads, then a lead generation marketer would be the best choice. This type of marketer focuses on creating campaigns and strategies that attract potential customers and encourage them to engage with your brand.

A lead generation marketer can help you increase the number of qualified leads in your pipeline, improve your conversion rates, and grow your revenue. They can also work closely with the sales and awareness teams to ensure that the leads are nurtured effectively and that the messaging is consistent across all channels.

Ultimately, the type of marketer you should hire depends on your business goals and needs. And when in doubt, hire consultants until you have a better understanding of your marketing needs. 

At Banyan Consulting Solutions we focus on helping you build for success; we can take your company to the next level so that you can bring on full-time staff with confidence.